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Onsite Search Engine Optimization
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Onsite Search Engine Optimization
Basically consists in optimizing the entire on site elements, things that you can change on your webpages that search engines check out when ranking websites. This factor and its elements is what initially makes big changes in your search engine ranking; these are the elements to which internet marketers refer to when they talk about optimizing a site to improve page relevance.
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SEO Onsite Elements
I divide the onsite elements in two main groups: one contextual factor dominated by Keywords, and a structural factor related with Web Design. |
 Keywords. Websites must contains one or two words repeated more often than others, these keywords will determine your website theme. How well you can define the theme of your site, determining your best keywords and how, where and when to use them, will influence the relevance of your site and therefore your ranking when a search is made containing your keywords. To learn all you need to know about this factor please go to our keywords page.
Web Design. The correct structuring of a website by theme and topics, the file names, domain names, page count and how the content is placed on pages, are practices in website design and structure susceptible of optimization to make each page strongly relevant for specific keywords. You should also add links on each page using the applicable keywords phrase in the link text to help strengthen the importance of each page. To learn more please go to our web design do's and don'ts page.
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