Why is so Important?
Search engines discover that the link popularity is an effective way to rank sites, because webmasters cannot make tens or hundreds of websites located in different servers generate fraudulent links, and ranking a site by the quantity and quality of the incoming links is one of the best indications of the site importance, after all no one would go and link to bad websites.
So site importance is all about links: quantity, quality and strength. Google thinks that a link from site A to site B is a vote for the importance of site B. So the more links (votes) to your website, the more important Google thinks your website is and this helps increase the PageRank (PR) value of the pages in your website.
Moreover, not only the quantity but the quality of the links is what matters, because not all links are value the same. Links coming from more important and relevant sites about a similar theme as yours have more value, and if the anchor text of the link contains your keywords, it will even be more valuable.
Offsite search engine optimization according to the way search engines now rank websites, can make an huge difference in your site ranking, although websites that are highly optimized for particular keywords can outrank sites that are less optimized but have higher pagerank.
How to increase PageRank
To learn how to establish a reciprocal link exchange campaign to increase your pagerank, please visit our link popularity page. |
