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Domain Names Definition and Importance in SEO

Domain Names Definition

Domain names are the unique series of characters that people will type into the address bar to find your website, for example websiteadviser.com. It is very important because avoids having to type the Internet Protocol (IP) address, which is the series of numbers assigned to each computer in the Internet, to which domain names corresponds to. It’s much easier to memorize a domain name than a series of numbers.



The other reason why domain names are so important is because if the words that describe the purpose of your website as defined in the build a website page, or the primary keywords derived from this purpose are present in the domain name, in terms of search engine optimization, this could positively affect your website search engine ranking and therefore its commercial performance.

Domain Names Extensions

Domains may be registered without restriction in extensions like .com, .net, .biz, and .org, some restrictions may apply in some of the other extensions available, which are defined by the intended use of the website and the country where is based. Search engines do not categorized websites depending in their extensions.

Some of the most common extensions and its purpose are:

.COM Extension.com Generic extension commonly reserved to business web sites.
.NET Extension.net
Generic extension commonly reserved to web services.
.ORG Extension.org
Reserved to non profit organizations.
.NAME Extension.name
Reserved exclusively for individuals.
.BIZ Extension.biz
Reserved to the business web sites.
.US Extension.us
Exclusively for residents of the United States and its territories.

Although some country specific extension can only be assign depending on where the registration is done, there are some web hosting providers that are now offering to register foreigh extension like .co.uk or .co.cn. no matter where you are running business.

If you can't find an appropriate domain name available in the .com extension, consider adopting extensions like .net, .biz, .us or .name, is more likely to find a wider selection available in these extensions. You can also backorder domains so in case that any of the ones you want expires, or is cancelled by the registrant and becomes available, the web hosting provider can try to grab it for you, but besides this has a cost, it could take time and there is always the possibility that the owner never releases the domain name.


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